There is a very big difference between being a competent practitioner and a successful one. I wish the 2 were synonymous, but they’re not. There’s a popular concept that says – build it and they will come. Unfortunately this is a philosophy that lots of practitioners unconsciously buy into that’s not helpful…because it’s just not true.
To be a successful practitioner you need to develop in 2 different ways:
- First you need a skill-set that enables you to help people with a specific set of problems, this could be learning META-Health, EFT, NLP – all wonderful disciplines that, with the right training, will give you a high level of competency.
- Second you need to develop the skills of an entrepreneur or small business owner so – sales, marketing, financial planning, time-management etc.
Unfortunately, unless you are extraordinarily lucky or naturally good at business you won’t have a successful healthcare practice unless you also develop as a business owner because they are 2 separate skill sets.
And this is where lots of practitioners seem to lose their way.
Being a good practitioner won’t necessarily make you a successful one and being great at business won’t ensure clients if your healthcare skills aren’t up to much. You need to be both, then you have a real chance of not only making a living doing what you love but also developing a thriving practice that helps lots of people – and isn’t that why you got into this in the first place?
Business skills are easy to learn but the reality is that many practitioners either
- don’t have the time or
- don’t know where to start.
To help with this we’re planning a series of emails and blog articles that I hope will help you upgrade the business side of your practice in a way that leaves you more time and energy to focus on being a practitioner.
Can I ask you something?
- What exactly do you need?
- Do you have specific questions on the business side of being a practitioner?
- On digital marketing? Social media?
If you do please post your questions in below comments form and we’ll do our best to answer them as comprehensively as possible.
Or are you thriving? Do you have a tip you’d like to share with the MHU community? Please share on below Facebook comments too. To get you started on upgrading your skills, this week’s top tip is:
MHU Marketing Tip #1: Schedule your business and marketing!
Allocate a block of time every week to devote to actually running and promoting your business (rather than seeing clients) and stick to it. Even if this is just 1 or 2 hours a week, one of the cornerstones of marketing is consistency and this can be achieved by setting aside a specific block of time every week where you work on making your business more successful.
By timetabling you’re more likely to remember to do it and you’ll be in a better position to monitor and track your results and as someone wise once said – ‘where attention goes, energy flows!
Got more questions? Book a Free Career Consultation with me and find out how MHU can help you improve your root-cause analysis/therapy and marketing/business skills. Click to select a day and time.